It’s only ideal that we envision an ideal world inspired by the values of milk... A world so pure, that it has honesty as its very core. A world so authentic, it brings out the best in each one of us. A world where we blend in and comfort each other. A world that is naturally refreshing in its very essence. 8 billion beating hearts looking up to milk and integrating its values into their very lives. In a world where you can be anything, let’s consciously BE MORE MILK.
It all started with milk back in 1946. A symbol of change and hope, milk became the driving force behind the birth of Amul. To combat exploitation of farmers and provide assurance of quality, Amul, the co -operative was formed. Over the years, Amul has gone on to become India’s largest food product marketing organization. It has greatly contributed to the dynamic dairy industry in India in innovative and effective ways leading to financial gains for dairy farmers.