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What does it mean to BE MORE MILK?

It’s only ideal that we envision an ideal world inspired by the values of milk... A world so pure, that it has honesty as its very core. A world so authentic, it brings out the best in each one of us. A world where we blend in and comfort each other. A world that is naturally refreshing in its very essence. 8 billion beating hearts looking up to milk and integrating its values into their very lives. In a world where you can be anything, let’s consciously BE MORE MILK.

Breakups are tough but so are you.
So when life gets you down, remember a little comfort can go a long way and
always bring a little smile to your face. Be Comforting. Be More Milk.
#Amul #Comforting #BeMoreMilk

Whether it is being truthful with yourself or with others,
let honesty lead the way. Be Honest. Be More Milk.  
#Amul #Honest #BeMoreMilk

When you open up to new experiences and perspectives,
life gives you pleasant surprises. Blend In. Be More Milk.  
#Amul #BlendIn #BeMoreMilk

This world cup, team Sri Lanka has a special message for you.
As you cheer for your favourite cricketers,
be an example of goodness and Be More Milk.
#Amul #BeMoreMilk #Cricket #SriLanka

This world cup season, team Afghanistan has an exciting message for you.
As you cheer for your favourite cricketers,
be an example of goodness and Be More Milk.  
#Amul #BeMoreMilk #Cricket #Afghanistan

Here’s a special message from team South Africa, this world cup season.
As you cheer for your favourite cricketers,
be an example of goodness and Be More Milk.  
#Amul #BeMoreMilk #Cricket #SouthAfrica

Badalna hai fate toh don’t imitate
Let your authenticity shape your future.
#BeAuthentic #BeMoreMilk #Amul #Afghanistan

Hustle ka saath hasna mat bhool
Work hard but keep smiling while you are at it.  
#BeRefreshing #BeMoreMilk #Amul #SouthAfrica

Life is interesting when you don’t know everything.
You don’t have to know everything to live your best life.  
#BePure #BeMoreMilk #Amul #SriLanka

Gol gol mat ghuma. Seedha seedha bol
Don’t hold back. Speak your mind.  
#BeHonest #BeMoreMilk #Amul #Afghanistan

Hugs are both free and priceless.
Give hugs, get hugs. When life gets you down, hug it out.
#BeComforting #BeMoreMilk #Amul #SouthAfrica

Show honesty. Get honesty.
In life, what you give is what you get.  
#BeHonest #BeMoreMilk #Amul #SriLanka

In a world where we can be anything, let’s
#BeMoreMilk with team Afghanistan.  
#Amul #Afghanistan #Cricket

Be a spreader of goodness.
#BeMoreMilk with team South Africa.
#Amul #SouthAfrica #Cricket

Be an example of goodness.  
#BeMoreMilk with team Sri Lanka.
#Amul #SriLanka #Cricket

In a world
Noor Ahmad’s message to us today is on point. Let’s

Knock Knock
Knock, knock, knock… Kagiso Rabada just wants to remind you to  
#BeMoreMilk today

Qualities that make you a gamechanger.  

A true champion is pure, honest, refreshing, natural, comforting, authentic and blends in. And that makes them an all rounder. Let’s

Bowl them over:
It doesn’t take much to surprise the world. Just be Honest. Just

Perfect Catch
Be Natural. Be You. That makes you a perfect catch. Howzat?

Honesty is always a winner.

Hunny, Lali and Choocha are back with a bang and lots of laughs with Fukrey 3.
But you know what's funnier? Their idea of what it means to Be More Milk.
Catch all the fun and don't forget to watch Fukrey 3 at your nearest theatre today.

Life is tough but so are you.

Be Comforting.

When you emulate, you imitate.


If you are the only, you are the lonely.

Blend In.

Get dumped but never dump your self-respect.


Show honesty. Get honesty.

BE Honest.

Life is interesting when you don’t know everything.

BE Pure

I’m a Friday girl in a Monday World.



The world’s strongest dairy brand

It all started with milk back in 1946. A symbol of change and hope, milk became the driving force behind the birth of Amul. To combat exploitation of farmers and provide assurance of quality, Amul, the co -operative was formed. Over the years, Amul has gone on to become India’s largest food product marketing organization. It has greatly contributed to the dynamic dairy industry in India in innovative and effective ways leading to financial gains for dairy farmers.

  • 270Lakh
    litres of milk procured daily
  • 36Lakh
    dairy farmers empowered
  • 1million
    retail outlets
  • 50+